+18 Bud Lights Plan For Spuds Mackenzie References. We carefully brew our beer to be perfect for anywhere there's fun because when there's fun, there's a bud light there. Animal mascots are nothing new, but anheuser.

The beer brand debuted a commercial starring the ghost of spuds. The dog first showed up in a bud light super bowl xxi ad in 1987. Spuds mackenzie is a fictional dog (bull terrier) character used for an extensive advertising campaign marketing bud light beer in the late 1980s.